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Drive Revenue Growth

Dynamics 365 Marketing

Create personalized customer journeys, automate campaigns, and measure every touchpoint. Turn marketing from a cost center into a revenue engine with clear ROI.

3x

Increase in qualified leads

45%

Higher email engagement

60%

Faster campaign deployment

250%

Average marketing ROI

Why Dynamics 365 Marketing?

Connect marketing and sales with a unified platform that nurtures leads, measures impact, and proves ROI.

Customer Journey Orchestration

Design multi-channel journeys that respond to customer behavior in real-time, delivering the right message at the right moment.

Email Marketing & Automation

Create beautiful, personalized emails with drag-and-drop templates. Automate sequences based on opens, clicks, and conversions.

Lead Scoring & Qualification

AI-powered scoring identifies your hottest leads so sales focuses on prospects most likely to convert.

Event Management

Plan, promote, and execute webinars, conferences, and virtual events—all integrated with your CRM and marketing automation.

Segmentation & Personalization

Build dynamic segments based on behavior, demographics, and firmographics. Deliver hyper-personalized content at scale.

Analytics & Attribution

See exactly which campaigns drive revenue. Multi-touch attribution shows the true impact of every marketing touchpoint.

Journeys That Convert

Build sophisticated customer journeys with a visual drag-and-drop designer. React to customer behavior in real-time across email, SMS, push notifications, and more.

  • Behavior-Based TriggersStart journeys when contacts visit pages, open emails, submit forms, or attend events.
  • A/B Testing Built-InTest subject lines, content, and send times. Let AI optimize based on results.
  • Branching LogicCreate personalized paths based on engagement, lead score, or any CRM data.
  • Sales HandoffAutomatically notify sales and create tasks when leads are ready to buy.

Welcome Series Journey

Live • 2,847 active
Form Submitted
Newsletter signup form
Welcome Email
68% open rate
Wait 3 Days
Or until email opened
Clicked Link?
Yes: Product demo • No: Case study
Update Lead Score
+15 points for engagement

AI-Powered Marketing

Copilot and AI features help you create better content, optimize timing, and predict outcomes.

Content Ideas & Generation

Copilot suggests subject lines, email copy, and content themes based on what's worked for your audience.

Copilot Suggestion

"Based on your top-performing emails, try: 'Your Q4 planning checklist (+ free template)' — predicted 23% higher open rate."

Optimal Send Time

AI analyzes each contact's engagement history to send emails when they're most likely to open and click.

Personalized Timing

"This segment engages most on Tuesday 9-10am. Recommended send: Tuesday 9:15am for 34% higher engagement."

Predictive Lead Scoring

Machine learning identifies which leads are most likely to convert based on behavior patterns and firmographic data.

Lead Insight

"Acme Corp (Score: 87) — 78% likely to request demo within 7 days. Recommend sales outreach."

Segment Recommendations

AI discovers hidden audience segments and recommends targeting strategies you might have missed.

Discovered Segment

"New segment identified: 'Enterprise IT Directors who attended webinars' — 3.2x higher conversion rate than average."

Prove Your Marketing ROI

Finally answer "what's marketing actually contributing?" with closed-loop reporting that connects campaigns to revenue.

$2.4M
Pipeline Influenced
847
MQLs Generated
$890K
Closed Revenue
14:1
Marketing ROI

Campaign Performance

Week 1Week 2Week 3Week 4
24.3%
Avg Open Rate
↑ 3.2%
4.8%
Click Rate
↑ 0.9%
2.1%
Conversion Rate
↑ 0.4%

Ready to Transform Your Marketing?

See how Dynamics 365 Marketing can help you generate more leads, prove ROI, and align with sales.